FAYED - Personal Clothing Brand

FAYED is an abbreviation for “First, All You Everyday”. The meaning behind it is that your main priority, the first thing you should always do, is to focus on yourself and love yourself while also giving it your all every single day. Life will be hard if you don’t focus on yourself or even love yourself and you can’t give it your all if those two aren’t your priority. Through this clothing brand, I really want to show people who I am, my “vibe”, and my aesthetic.

Initial sketches of how I envisioned my logo, mascot, clothing, sticker, and poster advertisement designs to look like.

Penguin mascots and outfits color palette

Originally, the typeface choice was between Megazoid Regular (first image) or Gotham Ultra (second image) but ended up choosing Megazoid Regular as it looked better for this clothing brand.

Initial mascot sketches

Final mascot designs

Made a full body version of the mascots that didn't have them originally and also made just the head version of all the mascots so they would be more versatile for designs.

Different color variations of the mascot designs

Decided to make the head of one of the mascot designs the main clothing brand logo. Chose blue as the main logo color and the other color variants will be alternative logos throughout designs.

Initial Clothing Designs

Initial Hat Designs

Final Clothing Designs (can be on any type of clothing)

Final Hat Designs (can be on any type of hat)

Originally only made the blue variant of the packaging designs but ended up making a red, green, and beige variant as well (shown on the mockups).

Tag design

Sticker designs

Phone case designs

For this phone case design, it originally had the “First, All You Everyday” on the bottom but removed it because it looked cleaner without it. Also made a red, green, and beige version as well.

Keychain designs (ended up scrapping the third image design because didn't really like how it looked)

Initially made the black poster and the blue poster only but decided to go with the aesthetic of the blue poster design and make a red, green, and beige version as well because it fit the “vibe” of the clothing brand more.